Understanding your target audience remains at the heart of successful marketing. Connected Life, our annual study covering 60,500 consumers from 50 markets around the world, provides marketers with a comprehensive view of today's connected consumer.

Here’s just a taste of what you might see when thinking about what touchpoints are being used across five consumer target groups.

Where can I find my consumer?

Select a market:

Share of time on

PC

Tablet

Mobile

Tv

Radio

Print

PC

Tablet

Mobile

Tv

Radio

Print

Brazil

34.4%

7.6%

34.4%

18.7%

3.2%

1.8%

Insight

Digital campaigns targeting PC and mobile are more likely to reach this audience

Global

28.9%

8.5%

40.4%

16.8%

3.8%

1.6%

Insight

Digital campaigns targeting PC and mobile are more likely to reach this audience