Understanding your target audience remains at the heart of successful marketing. Connected Life, our annual study covering 60,500 consumers from 50 markets around the world, provides marketers with a comprehensive view of today's connected consumer.

Here’s just a taste of what you might see when thinking about what touchpoints are being used across five consumer target groups.

Where can I find my consumer?

Select a market:

Share of time on

PC

Tablet

Mobile

Tv

Radio

Print

PC

Tablet

Mobile

Tv

Radio

Print

Brazil

29.8%

10.8%

26.6%

25.6%

4.8%

2.5%

Insight

Media consumption is broadly in line with the general market across key devices and media

Global

28.4%

10.8%

31.6%

21.0%

6.4%

1.7%

Insight

Media consumption is broadly in line with the general market across key devices and media