Understanding your target audience remains at the heart of successful marketing. Connected Life, our annual study covering 60,500 consumers from 50 markets around the world, provides marketers with a comprehensive view of today's connected consumer.

Here’s just a taste of what you might see when thinking about what touchpoints are being used across five consumer target groups.

Where can I find my consumer?

Select a market:

Share of time on

PC

Tablet

Mobile

Tv

Radio

Print

PC

Tablet

Mobile

Tv

Radio

Print

Brazil

26.0%

8.3%

27.2%

29.7%

7.0%

1.8%

Insight

Campaigns targeting TV and radio are most likely to break through with this audience

Global

26.4%

11.3%

30.3%

21.7%

8.0%

2.2%

Insight

Campaigns targeting TV and radio are most likely to break through with this audience