Understanding your target audience remains at the heart of successful marketing. Connected Life, our annual study covering 60,500 consumers from 50 markets around the world, provides marketers with a comprehensive view of today's connected consumer.

Here’s just a taste of what you might see when thinking about what touchpoints are being used across five consumer target groups.

Where can I find my consumer?

Select a market:

Share of time on

PC

Tablet

Mobile

Tv

Radio

Print

PC

Tablet

Mobile

Tv

Radio

Print

Brazil

28.3%

8.1%

24.8%

24.2%

12.2%

2.4%

Insight

Highest consumption of radio among target groups, more than 2x national average

Global

23.9%

9.9%

25.8%

28.5%

8.8%

3.3%

Insight

Highest consumption of radio among target groups, more than 2x national average