Understanding your target audience remains at the heart of successful marketing. Connected Life, our annual study covering 60,500 consumers from 50 markets around the world, provides marketers with a comprehensive view of today's connected consumer.

Here’s just a taste of what you might see when thinking about what touchpoints are being used across five consumer target groups.

Where can I find my consumer?

Select a market:

Share of time on

PC

Tablet

Mobile

Tv

Radio

Print

PC

Tablet

Mobile

Tv

Radio

Print

Brazil

39.0%

6.5%

21.5%

22.0%

5.0%

6.0%

Insight

PC and print are most attractive media options; develop campaigns in print driving traffic to relevant travel and booking websites

Global

32.0%

8.1%

19.7%

25.6%

9.7%

4.8%

Insight

PC and print are most attractive media options; develop campaigns in print driving traffic to relevant travel and booking websites